Harvest Dental Products
CEO Spotlight, Personal Branding
The Mont Blanc of The Dental Industry
Prior to starting our first project together, Sasha, the owner and CEO of Harvest Dental Products, took me out to breakfast to get to know me a little bit more.
During our breakfast he told me that he wants Harvest Dental to be the Mont Blanc of the dental industry.
At the time, we were photographing his staff and he began to give me branding and marketing guidance. Sasha is an educator and an award winning expert in the Dental Industry.
A couple of years later, it was announced that Sasha was going to win (again) the prestigious JDT award, he saw this as an opportunity to take his branding and marketing expertise out into his own personal brand.
This project was a combonation of capturing practical photos to update website and social media, as well as evocative portraits of Sasha for feature articles being written about him and his role at Harvest Dental.
In addition to that, we also captured photo assets of Sasha to use for personal social media, his podcast and for other uses related to speaking engagements and other such activities Sasha participates in.
The challenge with this project was to avoid all of the individual outcomes to bleed together in terms of overall look, while at the same time preserving the connection between Sasha in his own and his connection to Harvest Dental Products.
Our Solution
We decided to create portraits and action photos of Sasha with his core team to differentiate him in the market.
It’s known that Sasha’s unique perspective on the world is what drives many of his ideas to fruition. However, he is also clear to note that he doesn’t do it alone.
Trusted leaders run key aspects of Harvest Dental so that he can go out and do what he does best: help others in the industry do the best work they can by thinking of the end user first and working backwards from there.
All the while keeping their eye on precision, quality and overall user experience.
He doesn’t just create and sell cool and revolutionary dental products: he will also teach you how to run a successful dental practice that isn’t just another cookie cutter version of every other dental office.
Deliverables Overview
Foundational brand images of Sasha, CEO of Harvest Dental Products, photography assets for articles featuring Sasha, general marketing and website update for Harvest Dental Products.
Although it isn’t typical to do so many different things in a given project, it isn’t exactly uncommon, either.
We all have many things and endeavors in our lives, so when we can create efficiencies in our process to accomplish multiple goals at once, we generally seize the opportunity.
